About the ShopNBG

Shop NBG is more than a clothing store — it’s a celebration of Black culture, heritage, and everyday excellence. Created as an extension of the National Black Guide platform, Shop NBG brings bold, meaningful, and stylish apparel to people who wear their pride with purpose and style.

Testimonial

The designs look even better in person, the quality of the shirts and hoodies is amazing, and the cultural pride behind every piece is unmatched. When I wear Shop NBG, people always stop me to ask where I got it from. You can feel that this brand is built with intention, love, and respect for the culture.

If you’re trying to support Black-owned businesses AND look good doing it, Shop NBG is the right place.

I’ll definitely be ordering again!"

Marcus J., Philadelphia PA